Two worlds, one home
We are Anna and Jon-Anders. Two people from completely different worlds who found a home together in the same one.
Together we show you the real north: around a real fire, with our own reindeer and the stories of the land Jon-Anders comes from.
How it began
Anna grew up in the tiny Frisian village of Moddergat, surrounded by the North Sea. Jon-Anders was born in Swedish Lapland, into a Sámi family that has lived with and cared for reindeer for generations.
We met between two extremes: the flat coast of Friesland and the wild mountains of Sápmi.
And somehow we built a life that combines both: creativity and tradition, stillness and movement, modern life and age-old knowledge.
Reindeer herder
Jon-Anders works as a reindeer herder, a way of life passed down through generations. During our experiences you'll meet him, and he talks honestly about life with the reindeer and Sámi culture.
Photographer and storyteller
Anna is a photographer and storyteller. She captures the light, the silence and the small moments that define life in the north. She also shares her eye with guests: with us you learn to photograph the northern lights from someone who lives beneath them.
We founded Go To Sápmi to share this world honestly
No staged tourism, no costumes or folklore. Just real encounters, around a real fire, under the real Arctic sky.
What makes us different
Authentic Sámi connection
Our trips take place on Sámi land, with a guide who truly lives this life.
Small and personal
We keep our groups small, so there's room for real stories and questions.
Learn to photograph the northern lights
From someone who lives beneath them. Anna shares her professional tips and personal tricks.
With respect
We don't sell folklore. We share real culture.
What we offer
Trips in Sápmi
Three trips in the heart of Swedish Lapland, with our own reindeer and the people who live here.
View the trips → SwedenWinter activities
Eight individual experiences, from meeting reindeer and dog sledding to ice fishing and sauna.
View the activities → NorwayWood Hotel Bodø
A calm, luxurious base on the Norwegian coast, in winter and in summer.
View Norway →What does “Sápmi” mean?
Sápmi is the Sámi word for the region that stretches across northern Norway, Sweden, Finland and the Kola Peninsula in Russia. It is more than Lapland: it is a culture, a way of life and a connection with the land.
Are your trips suitable for everyone?
Yes. Our experiences are designed for all ages and fitness levels. Whether you want to photograph the northern lights or meet reindeer up close, we keep it relaxed and personal.
Do we need special equipment or clothing?
Above all, make sure you stay warm. Before your trip we'll send you a packing list and a few tips from us to help you prepare.
Will we meet real Sámi?
Yes. Our experiences in Sweden are led or co-led by Jon-Anders, who is Sámi and works as a reindeer herder. You get an honest look at daily life here. No costumes, no performance.
Where do the trips take place?
Our trips in Sweden take place in northern Sweden, around Luleå. Many experiences start at Brändön Lodge, about 30 minutes from Luleå Airport: easy to reach, but far enough from the city lights, deep in the forest.
Keen to get to know us?
Tell us what you dream of. Then we'll think along with you and put together a custom trip.