5 reasons Scandinavia is becoming Europe’s favourite escape
Discover why more travellers are heading north. Authentic culture, wild nature, and off-grid magic — experience Scandinavia with Go To Sápmi.
Why Luleå is the perfect base for your Swedish Lapland adventure
Discover how to easily get to Luleå with convenient flights and train connections. Plan your Lapland adventure with travel tips for reaching Northern Sweden and exploring all Luleå has to offer.
The role of reindeer in Sami culture: more than just a mode of transportation
Discover the vital role reindeer play in Sámi culture. From reindeer herding to Sámi traditions, learn how these animals shape the identity and survival of the Sámi people across Sápmi.