Sweden · Sápmi
Lapland holiday in Swedish Lapland
Not your standard Lapland holiday. Discover Sápmi with the people who live here.
We prefer to do it differently
Are you dreaming of a holiday in Lapland with snowy forests, reindeer and maybe even the northern lights? Then you can choose from hundreds of trips to the far north. We prefer to do it differently.
Go To Sápmi organises small-group trips to the north of Sweden. You don't just experience the well-known highlights of Lapland, you also get to know the place, the people and the culture behind the landscape.
We live and work here ourselves. Jon-Anders is Sámi and a reindeer herder. Our trips grow out of our daily life in Sápmi and are combined with special winter activities and local partners.
That makes your Lapland holiday more than a collection of activities. You discover where you really are.
Our trips to Swedish Lapland
Winter Wonderland
5-day winter trip in Swedish Lapland
A winter trip for anyone who dreams of snow, reindeer and the northern lights. You stay in the middle of the Arctic landscape and combine a personal encounter with our reindeer and Sámi culture with special winter activities.
Perfect if you're looking for: snow, northern lights, reindeer and a special winter experience.
- Reindeer
- Northern lights
- Dog sledding
- Snow and ice
- Outdoor life
Jokkmokk Winter Market 2027
5-day trip to the winter market
A small-group travel package to one of the oldest markets in Sweden: visit the Jokkmokk Winter Market, meet our own reindeer and go ice fishing in the snowy landscape. You stay at Clarion Hotel Sense in Luleå.
Perfect if you're looking for: Sámi culture, a special winter event, reindeer and ice fishing.
- Winter market
- Reindeer
- Ice fishing
- Sámi culture
- Outdoor life
Would you rather have a completely custom trip, or just a single activity? That's possible too.
What to expect from winter
A winter trip to Lapland shows a side of Sápmi all its own.
Winter in Sápmi
When you think of a holiday in Lapland, you probably think of winter first. And there's a good reason for that.
The landscape disappears under the snow, lakes freeze over and the short days give way to long, dark evenings. If you dream of the classic Arctic winter experience, our winter trip is probably the one for you.
- Going on a dog sledding tour
- Meeting reindeer
- Exploring the winter landscape
- Looking up at the dark sky in the evening, hoping for northern lights
Sometimes the moments in between are the best
We don't believe a trip should be about ticking off as many activities as possible, whichever season you choose.
Coffee by a fire. An unexpected encounter with reindeer. A quiet evening by the water. Or a conversation that lasts much longer than planned.
Read: “What to do in Lapland?” →What is the best time to visit Lapland?
There is no single best time to visit Lapland.
December and January
For lovers of the deep Arctic winter. The days are short, the landscape is wintry and the dark hours offer plenty of chances to look for the northern lights.
February and March
More and more daylight, while there is still plenty of snow.
Which side of Sápmi do you want to experience?
Read: “What is the best time to visit Lapland?” →A holiday in Lapland, but different
If you search for a Lapland holiday, you quickly end up with huskies, snowmobiles, reindeer and the northern lights. And of course those are fantastic experiences. But the north is more than a winter backdrop.
The area where we live is part of Sápmi, the traditional homeland of the Sámi. In tourism, this part of northern Sweden is usually called Swedish Lapland. That's why you'll come across both terms with us.
Lapland may be the word you start your search with. Sápmi is the place we want you to discover.
Who are our Lapland trips for?
Our trips suit people who don't just want to see something, but also want to understand where they are.
- You dream of deep snow and the northern lights
- You're curious about nature, Sámi culture, reindeer and what it's like to live here
Everything about a Lapland holiday
Is your question not here? Email us at info@gotosapmi.com.
Choosing and planning
What is the best time for a holiday in Lapland?
That depends on what you want to experience. For snow, winter activities and dark evenings, winter is the best choice. December and January are dark and wintry, while February and March combine ever longer days with plenty of snow.
How many days do you need for a Lapland holiday?
For a first winter holiday, you can experience a lot in about five days. If you'd like to travel at a slower pace or do more activities, a longer stay is nice. Our winter trip lasts five days and Expedition Sápmi in summer lasts seven days and six nights. Depending on the trip, extra nights and activities can be added.
How far in advance should I book a Lapland holiday?
For popular winter periods it's wise to book early, especially if you're tied to school holidays or specific travel dates. Accommodation, flights and small-group activities have limited availability. In summer you often have a bit more flexibility, but even then it's wise to book early if you have specific wishes.
Is Swedish Lapland different from Finnish Lapland?
Yes. Both Swedish and Finnish Lapland offer vast nature, reindeer, snow and chances to see the northern lights. Finnish Lapland is more developed for large-scale winter tourism in many places. In Swedish Lapland you'll find many areas where tourism is on a smaller scale. At Go To Sápmi, the emphasis is also on personal encounters, local knowledge and Sámi culture.
What is the difference between Lapland and Sápmi?
Lapland and Sápmi are not simply two names for the same area. Sápmi is the traditional homeland of the Sámi and stretches across parts of Sweden, Norway, Finland and Russia. Today, Lapland is used in various ways as a geographical, administrative and tourism name. We use both terms, but we speak of Sápmi when we talk about our home and Sámi culture.
Why choose Go To Sápmi instead of an ordinary Lapland trip?
Because we don't just want to show you the well-known highlights of Lapland. This is where we live and work ourselves. You get to know reindeer from the perspective of a Sámi reindeer herder, discover more about Sápmi and combine that with special experiences in nature. Our trips are small-group and personal, so there is room for real encounters.
What you can experience
Can you see the northern lights in Swedish Lapland?
Yes. On dark, clear nights it is possible to see the northern lights in northern Sweden. The best conditions are found outside towns and cities, where there is little light pollution. It remains a natural phenomenon, though: nobody can guarantee that the northern lights will appear during your stay.
Can you see reindeer on your trips?
Yes. An encounter with reindeer is an important part of our trips. For us, it's not only about seeing and photographing the animals. Jon-Anders is Sámi and a reindeer herder, and he tells you about reindeer behaviour, the different seasons and the meaning of reindeer herding within Sámi culture.
Are your reindeer wild?
Our reindeer live freely in nature for much of the year, but they do have an owner. Sámi reindeer herding is therefore very different from a farm where animals are kept permanently inside a fence. The herds move through large areas and follow the seasons, the available food and conditions in nature.
Is a holiday in Lapland very cold?
In winter it can get quite cold in northern Sweden, and temperatures below −20 °C are possible. The weather varies a lot from day to day and period to period, though. With good winter clothing you can be outside comfortably even in low temperatures. Before you leave, you'll receive information on what to bring.
Practical
How do you travel to Swedish Lapland from the Netherlands or Belgium?
That depends on the trip you choose. For our winter trip you fly to Luleå in northern Sweden, and the transfer to the accommodation is taken care of. Expedition Sápmi takes place around Arjeplog. Because flight connections and travel options can change per season, we always advise based on the trip you choose and your departure period.
How much does a holiday in Lapland cost?
The cost depends on the season, the number of nights, the accommodation you choose, the activities and your journey to northern Sweden. Because our trips can be adapted, the final price differs per trip. On the trip pages you'll find the current “from” prices and what is included in the programme.
Can I adapt my Lapland trip?
Yes. We deliberately work with small-group trips and, depending on the programme, can add extra nights and activities or adjust parts of it. Maybe you want more time for photography, more rest, or a specific outdoor activity. We're happy to look together at what suits your way of travelling.
Is a Lapland holiday suitable for children?
That depends on the children's ages, the season and the activities you want to do. Cold, longer activities and lots of time outdoors can be different for young children than for adults. Feel free to get in touch, and we can look together at which trip and activities suit your family best.
Ready for the real north?
Tell us what you're dreaming of. Then we'll think along with you and put together a custom trip for you.
Prefer a calm base on the coast? Have a look at Wood Hotel Bodø in Norway.

