Not your average Lapland tour!
GO TO SÁPMI
Not your average Lapland tour
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Real Sámi reindeer herder
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Authentic reindeer interaction
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Learn to photograph the aurora (without a crowd behind you)
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Ready for an unforgettable adventure?
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Stories by the fire, not from a script
Not your average Lapland tour • Real Sámi reindeer herder • Authentic reindeer interaction • Learn to photograph the aurora (without a crowd behind you) • Ready for an unforgettable adventure? • Stories by the fire, not from a script
Maybe you’ve always dreamed of seeing the Northern Lights. Or maybe you’re just looking for something slower, quieter, more human. A way to feel connected again: to land, animals, and the stories that live here.
At Go To Sápmi, we don’t sell a version of Lapland. We simply live it. And we invite you in!
Why you should Go To Sápmi:
Meet reindeer where they actually live. No petting zoo, just you and the herd in our snowy paddock
Guided by a real Sámi herder. Not a costume, not a script. This is his life
Capture the Northern Lights like a pro . With hands-on tips under the open Arctic sky
Stories by the fire, not over a headset. Personal, local, unforgettable
Real moments, not curated content. We don’t pretend the Arctic is something it’s not
Your visit supports our life and culture. Not a company, but a way of living
Come for the lights. Stay for the silence.
Let us show you the north as it really is.
What our guests say
“We had a magical experience spending time so close to the reindeer in their natural environment and learnt so much about them as well as the Sami culture and way of life”
— miller family (meet the reindeer tour)
“We can't recommend the Sami Reindeer Experience enough, it was an absolute highlight of our trip to Sweden. It was fascinating to hear about the Sami culture and history, and how the animals and nature were so intertwined with the people. The reindeer were charming and it was incredibly endearing to see their individual personalities shine through. Lulu and Kevin really stole the show, eating food out of our hands! Jon-Anders and Anna were fantasic hosts, and hearing the stories of the Sami people and their connection to the land was a real privilege. Lunch was delicious, and the conversations by the fireplace were a real chance to relax and appreciate the beauty of the area.
— nick & kayleigh (meet the reindeer tour)
TWO WAYS
TO JOIN US IN LAPLAND
Our stories from the real Arctic
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Why Luleå is the perfect base for your Swedish Lapland adventure
Discover why Luleå is the ideal starting point for your Swedish Lapland adventure: nature, culture, and Arctic wonders await.

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The role of reindeer in Sami culture: more than just a mode of transportation
Follow our journey through our social media. See the Northern Lights, the reindeer, and more in action!


