5 reasons Scandinavia is becoming Europe’s favourite escape
…and why you should experience it with Go To Sápmi
Europe is crowded. Airports bursting at the seams. Cities polished to perfection. Tourist traps wrapped in WiFi and Instagram filters. The same sights, the same crowds, the same rush. But something is shifting.
More and more travellers are heading north: beyond the Alps, beyond the clichés. They're looking for a different kind of journey. One that doesn’t just show you a place, but lets you feel it. And that’s where Scandinavia comes in.
This wild, windswept corner of Europe is quickly becoming the continent’s most sought-after escape. Here's why, and why travelling here with Go To Sápmi is unlike anything else.
1. Silence is the new luxury
In a world that never shuts up, silence has become a rare and precious thing. Scandinavia offers what most destinations can’t: space. Stillness. The kind of quiet that isn’t empty, but deeply full of presence, breath, something you didn’t know you were missing.
Step into Sápmi: the cultural region in Arctic Scandinavia and suddenly the world softens. No car horns. No queues. Just snow crunching under your boots and the sound of a fire crackling under the Northern Lights.
“Many of our guests tell us the silence here changed them,” says Jon-Anders, Sámi reindeer herder and co-founder of Go To Sápmi.
“It reminds them what peace feels like.”
2. Nature without the crowds
Forget fighting for photo ops or straining to hear your guide over a megaphone.
In Scandinavia, nature doesn’t perform — it simply is. Vast, untouched, and quietly overwhelming.
You might share a forest with a moose. Watch the sky erupt in colour without another soul in sight. Or sit with a reindeer in soft falling snow, no glass barrier or selfie stick in sight.
At Go To Sápmi, we don’t take you to watch nature.
We bring you into it. Gently. Respectfully. Intimately.
You won’t find souvenir stands here.
You’ll find frost on your eyelashes and the smell of pine smoke in your scarf
3. Authentic culture still lives here
You know that awkward feeling on a “cultural tour”, where it’s all costumes and canned stories?
Yeah, this isn’t that.
Scandinavia - and Sápmi in particular - is home to cultures that are very much alive.
The Sámi are the Indigenous people of the north, with traditions that span thousands of years. But this isn’t folklore. This is daily life. From reindeer herding to joik (traditional song), Sámi culture is something you feel by being welcomed into it, not watching it from behind a lens.
4. It’s where sustainability makes sense
Scandinavia has always done things a little differently. More slowly. More consciously. And in a time where travellers are rethinking how they move through the world, that’s a good thing. Here, sustainability isn’t a trend. It’s a way of life.
Whether it’s arriving by Arctic Circle Train, staying in locally owned cabins, or sharing meals cooked over open fires, travel in the north naturally leaves a lighter footprint.
5. Off-Grid Is the New High-End
Real luxury today? No WiFi. No notifications. Just a moment: real, raw, and fully yours.
Scandinavia is leading a quiet revolution in travel: one where the greatest riches are space, time, and presence. Where you don’t just see the Northern Lights, you sit under them for hours, wrapped in reindeer hides, sipping coffee by the fire. No rush. No signal. Just wonder.
🔗 Ready to feel something real?
Go To Sápmi offers intimate, culture-rich experiences in Arctic Scandinavia.
Our tours are small, soulful, and rooted in Sámi tradition.
📍 Feed reindeer, hear ancient stories, watch the aurora.
🌌 No filters. No fluff. Just the magic of the north — lived, not staged.
👉 Explore Our Tours and start your journey.
FAQ
What’s the best time to visit Scandinavia for peace and nature?
Late autumn through early spring offers fewer crowds and a deeper sense of stillness, especially in Sápmi.
Is Scandinavia expensive?
It can be, but it’s about value, not volume. What you get here isn’t quantity; it’s quality. A single evening under the northern lights is worth ten tourist traps.
What makes Go To Sápmi different from other Arctic tours?
We live here. We are Sámi. This isn’t a performance. It’s a life we’re sharing with you!
Is this a sustainable travel choice?
Yes. We’re local, independent, and deeply rooted in the land. When you travel with us, your footprint supports something real.
